Sagacito

Start by connecting your CRM, importing inventory, and syncing active opportunities. In minutes, your pipeline, rate cards, and available spots or impressions are visible in one place. Use the dashboard to slice accounts by segment, probability to win, and expected profit. Sales reps can pick a target, open the opportunity, and see suggested next steps: who to call, what package to pitch, and what price range protects margin. For CPG teams, plug in retailer calendars and trade windows to time proposals to store resets or tentpole events. Lead discovery surfaces lookalike accounts and buying centers, so you can build a prioritized call list before lunch.

When you’re ready to craft a proposal, choose the objective (reach, GRPs, impressions, or conversions), budget, dates, and any brand or category constraints. The optimizer assembles a draft plan across available channels—linear, digital, audio, or OOH—balancing projected delivery with revenue per unit. Tweak weighting between delivery certainty and profit, and run side‑by‑side scenarios for different pricing or flighting strategies. Lock guardrails to prevent accidental underpricing. With one click, export a client‑ready schedule and rationale, or push the quote back to your CRM. Every adjustment is captured in an audit log, so managers can review how the deal evolved and coach the team on the winning path. more